Edox began, in 1884, as a gift. In the Swiss watchmaking city of Biel, a watchmaker named Christian Rüefli-Flury finished a pocket watch he never intended to sell — he had made it for his wife, Pauline. Her reaction convinced him that what moved her might move the world, and he built a company around it. He named it Edox, ancient Greek for “the hour of time,” and placed an hourglass on the dial as its emblem.
Independent for 142 years
Most Swiss watch brands you can name belong to one of three large luxury groups. Edox is one of the rare exceptions. The house survived the quartz crisis that ended or absorbed hundreds of Swiss brands, and has been family-held since 1983 in Les Genevez, a village in the Jura mountains, where its watchmakers still assemble every timepiece. That independence is why an Edox offers so much watchmaking for the money — no conglomerate overhead, no brand-image tax. You pay for the watch.
The Water Champion
Edox earned its title in the water:
- 1961 — Delfin: a patented double caseback sets new standards for water resistance and shock protection, and the Water Champion legend begins.
- 1965 — Hydro-Sub: reaches 500 metres with a crown tension-ring system no one else had.
- 1970s — Geoscope: one of the first true world-time wristwatches, showing every time zone on a single dial.
- Today — Neptunian: rated to a professional-grade 1,000 metres, carrying six decades of water mastery to the deepest end of the collection.
Certified by Switzerland, not just by us
Edox’s flagship automatic movements — including the Hydro-Sub Date Automatic Chronometer and models in the Neptunian line — are COSC chronometer-certified. Before the word “chronometer” can appear on the dial, the movement endures fifteen days of independent Swiss federal testing in five positions and three temperatures. Only a small fraction of Swiss watches ever earn it.
Timekeeper to champions
When the clock genuinely matters, it tends to have an hourglass on it. Edox has served as official timekeeper of the Dakar Rally, the FIA World Rally Championship, the Class-1 World Powerboat Championship — the fastest boats on earth — the Extreme Sailing Series, and the World Curling Federation.
Edox in North America
Edox North America brings the full Swiss collection to collectors across the United States and Canada, backed by a 2-year international warranty and dedicated local service. Most Edox watches sit between roughly $1,000 and $5,000 — the range where genuine Swiss mechanical watchmaking becomes accessible without compromise. For dealer and stockist enquiries, contact info@edoxwatch.com.